You can’t optimize what you don’t measure — and most businesses are flying blind. Marketing analytics services from Stratagem Designs go beyond setting up Google Analytics. We build the measurement infrastructure your business needs, connect your data sources, and translate the numbers into decisions that improve performance.
That’s exactly what multi-channel attribution setup does. We configure GA4 to track the customer journey across channels — organic, paid, email, social — so you can see which combination drives the conversions that matter.
If you’re on an ongoing retainer with us, you receive a monthly report. For one-time setup services, you receive a handoff report plus access to your live Looker Studio dashboard, which updates daily.
GA4 is the analytics platform that stores and reports your data. Tag Manager is the tool that sends data to GA4 (and other platforms) without requiring code changes to your website. We typically set up both together.
No. Getting tracking right before you launch campaigns means you’ll have clean data from day one. Setting it up after the fact means you’ve already made decisions based on incomplete information.
In most cases, yes. Analytics shows you where traffic is dropping off, which channels are sending buyers vs. browsers, and which pages are failing to convert. That visibility is the starting point for every meaningful improvement.
Book a free strategy call — we’ll review your situation, answer your questions, and tell you exactly what we’d recommend. No pressure, no pitch.